Raiyona Rice, 23 years old, is the Chief Executive Officer (CEO) of R' Allure Beauty. Raiyona is a current grad student at West Virginia University. She was inspired to create R' Allure Beauty by wanting to make a difference.

R' Allure Beauty is a black-owned business establish in April 2022. She wanted everyone to know that they are already beautiful. When you fall in love with taking care of yourself, you'll start to discover the beauty that is already there.

Allure is the quality of being powerfully and mysteriously attractive. Her products are used to emphasize the goddess that you are. Enhancing the inner you!